If you are a registered training organisation, you know how important it is to have a strong online presence in this age of technology. A well-designed website can help you attract no students promote your courses and services and build trust and credibility with potential students and employers.
A website acts as your storefront, your brochure and your customer service centre. So, it is important for you to know what to include and what not to include on the website. But with so much information out there it can be tough to know where to start. It gets difficult to decide on points to consider when designing a website for an RTO. That’s why we have put together this comprehensive registered training organisation website checklist.
In this blog post we will cover everything, and RTO needs to know to create a website. From the essential pages you need to include to the design and usability tips we have got you covered.
So, whether you are starting out or you are looking to give your website a refresh this checklist is for you. Read these points to consider and let’s get started.
A well-designed website can help us to achieve a number of goals including:
- Attracting new students as a website is the first interaction of students with the RTO
- Promoting their courses and services
- Building trust and credibility with potential students and employers
- Providing a convenient and easy way for students to manage their studies
- Demonstrating their commitment to quality education and training
- Making it easy for students to find the information they need to enrol in courses
So, it is important for RTOs to know what to include in their website.
The Registered Training Organisation website checklist
Homepage
Your homepage is the most important page on your website as it is the first page that most visitors will see. Make sure that your home page includes the following elements:
- Clear and concise description of your RTO and the courses and services you offer.
- A strong call to action such as a button that visitors can Click to learn more about your courses to enrol. you can also add a call us button or a WhatsApp chat button or a chat bot that will help answer basic questions of potential students.
- Links to important pages on your website such as course catalogue contact page and student portal.
- Information that is consistent with your RTO’s branding and that reflects your commitment to quality education and training.
Course catalogue
Your course catalogue should provide detailed information about all of the courses that you offer. This information should include:
- Course name and description
- Eligibility requirements
- Duration and delivery mode
- Cost and fees
- Assessment methods
- Career outcomes
- Clear and concise information about the benefits of each course and the skills and knowledge that students will gain.
Contact page
Your contact page should make it easy for visitors to get in touch with you. Include your phone number email address and meeting address. You may also want to embed a Google Map showing your location to make it easier for the students to visit. You may also want to include a contact form so that visitors can easily send you a message.
Student portal
A student portal can provide your students with the convenient and easy way to manage their studies. This portal can include features such as:
- Access to course materials and resources
- Online enrolment and payment
- Student progress tracking
- Communication with trainers and other students
- Features that support student learning and engagement
Other important pages that you can include which will make your website attractive and easy to use are:
Resources page
This page can provide students and other visitors with access to helpful resources such as links to government website and industry associations relevant to the courses that you offer. You can also provide free learning resources that will help your students.
FAQ Page
This page can answer all the most common questions that you are students and potential students may have about RTO and training in Australia. Make sure to include common questions about the courses and services you offer as well.
News and event page
This page can be used to share important news and announcements about your RTO as well as upcoming events.
Design and Usability for RTO website checklist
When designing your website, it is important to keep the following in mind
- Use a professional and modern design that is consistent with your RTO’s branding.
- Make sure that your website is easy to navigate and that students can easily find the information there looking for:
- Use clear and simple language.
- Make sure that your website is mobile friendly.
- Use or responsive design to ensure that your website.
Now, Let’s look at few RTO websites that are great example of a good website design.
The TAFE NSW Website has a clean and modern design that is easy to navigate full stop the website uses a lot of white space which makes it easy to read the text and find the information needed. The website also uses high-quality images and videos to showcase the RTO’s courses and facilities.
The Homes Glen website has a bright and colourful design that is visually appealing the website uses a variety of false and textures to create a unique and engaging experience for the students and visitors. The website also uses a lot of animation to make the content mode dynamic and engaging.
The Box Hill Institute Website has a minimalist design that is focused on functionality the website uses a lot of white space and a simple navigation menu to make it easier for visitors to find the information they need. The website also uses high-quality images and videos to showcase the RTO’s courses and facilities.
The Melbourne Polytechnic website has a professional and modern design that is easy to navigate the website uses various fonts and textures for an engaging experience for students and visitors. also uses animation to make the content more dynamic and engaging.
So, what do we learn from these great examples? We learn that a well-designed easy to navigate and mobile friendly is a good website. Moreover, using high-quality images and videos to showcase services offers and courses is the right move for any RTO.
Going to extra mile for the RTO website
In addition to the information about we are going to share something a little extra that will help you to stand out from the competition:
- Include testimonials from past students: This is a great way to build trust and creativity with potential students.
- Make sure that your RTO website is regularly updated with new content: This will help to keep your website fresh and engaging and will also help to improve your SEO.
- Promote your RTO website on social media and other online channels: This will help to reach a wider audience and attract more visitors to your website.
Bonus tip
Use a content management system or CMS to create and manage your website content. WordPress is one of the most common and freely available CMS. but choosing the right CMS depends on your specific needs and requirements.
Conclusion
Remember your website is one of the most important marketing tools for your RTO. You must have a registered training organisation website checklist to avoid mistakes. This checklist and the tips given in the blog will surely help you and your website to achieve your business goals. You can also share this checklist with your team of experts. By creating a well-designed website, you can position your RTO as a leader in the industry and attract more students.
Are you an RTO looking for quality training resources VET Resources is your partner. We offer free consultation to RTOs. We also have a YouTube channel with videos explaining RTO and its operations in great detail. For further information contact us here.
Frequently Asked Questions
Q.1. What are the essential pages that I should include on my RTO website?
A.1. Homepage, course catalogue, contact page, student portal, about us page, News and events and resource page and FAQ page should definitely be included on any RTO website.
Q.2. How can I make my RTO website more user friendly?
A.2. Make sure you use a clear and simple navigation menu while designing business websites. Use large fonts and easy to read text. Use a responsive design that looks good and functions well on all devices.
Q.3. How can I improve the SEO of my RTO website?
A.3. Use relevant keywords throughout your website. Include page titles, header tags and meta descriptions. Build Backlinks to your website from other high quality website. Create high quality content that is informative and engaging. Most important sites that generate huge traffic follow these tips.
Q.4. How often should I update my RTO?
A.4. you should update your RTO website regularly with you content such as blogs articles and other listings. This will help you keep your website fresh and will also help to improve your SEO.
Q.5. How can I track the traffic to my heart your website?
A.5. There are a number of different ways, out of which Google Analytics is the most popular option. With Google Analytics you can track the website traffic number of visitors and much more.
Q.6. What are online marketing campaigns?
A.6. Online marketing campaigns are a great way to reach a wider audience. SEO, PPC and social media marketing are different types of online campaigns.
Disclaimer:
The information presented on the VET Resources blog is for general guidance only. While we strive for accuracy, we cannot guarantee the completeness or timeliness of the information. VET Resources is not responsible for any errors or omissions, or for the results obtained from the use of this information. Always consult a professional for advice tailored to your circumstances.