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Core Unit:
| 1 | BSBMKG541 | Identify and evaluate marketing opportunities |
| 2 | BSBMKG542 | Establish and monitor the marketing mix |
| 3 | BSBMKG552 | Design and develop marketing communication plans |
| 4 | BSBMKG555 | Write persuasive copy |
| 5 | BSBPMG430 | Undertake project work |
Elective Unit (Group A):
| 1 | BSBMKG543 | Plan and interpret market research |
| 2 | BSBMKG544 | Plan and monitor direct marketing activities |
| 3 | BSBMKG545 | Conduct marketing audits |
| 4 | BSBMKG546 | Develop social media engagement plans |
Elective Unit (Group B):
| 1 | BSBCMM511 | Communicate with influence |
| 2 | BSBCRT512 | Originate and develop concepts |
| 3 | BSBDAT501 | Analyse data |
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