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Core Unit:
| 1 | BSBMKG621 | Develop organisational marketing strategy |
| 2 | BSBMKG622 | Manage organisational marketing processes |
| 3 | BSBMKG623 | Develop marketing plans |
| 4 | BSBTWK601 | Develop and maintain strategic business networks |
Elective Unit (Group A):
| 1 | BSBMKG624 | Manage market research |
| 2 | BSBMKG625 | Implement and manage international marketing programs |
| 3 | BSBMKG626 | Develop advertising campaigns |
Elective Unit (Group B):
| 1 | BSBCRT512 | Originate and develop concepts |
| 2 | BSBCRT611 | Apply critical thinking for complex problem solving |
| 3 | BSBFIN501 | Manage budgets and financial plans |
| 4 | BSBLDR601 | Lead and manage organisational change |
| 5 | BSBOPS601 | Develop and implement business plans |
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